From ancient Persian bazaars to crowded Starbucks, attracting, seducing customers and converting them into sales is still an art.
COMMERCIAL ARCHITECTURE AND RETAIL DESIGN
"The bar is resonant like a seashell. All Brazilian voices pass through it."
Nelson Rodrigues
LIVING HEINEKEN - GRU
Where the entire concept of Heineken flagship stores was born. Created with the effort of several teams, Living Heineken inaugurated a new era for the brand in Brazil.
There, everything was custom designed, from the lighting to the menu.
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Sheriff BBQ
An old mansion with a collapsing roof.
Converted into an old western ranch.
For the whole family to spend the day.
Right in the city center.
Nobody expected this. Surprising.
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EISENBAHN FACTORY
The factory in Blumenau needed a more appropriate space to welcome the brand's fans during Oktoberfest.
The solution was to reinvent the entire front of the factory and transform it into an old train station.
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Capitano Tap House
A fantastic beer in a world where competition is tough.
How can you make a space more surprising than this product?
Not at all conventional, but deep down, no one is.
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Miyamoto Musashi Memorial Dojo
A place for reflection and learning.
Each of the rings on the floor represents a reflection of the Book of Five Rings.
As important as Musashi's stories are the techniques. Here, learning is also exposure.
Pure knowledge.
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CHIEF'S ACAI
A small açaí, with a captive audience.
Little time, small budget but a lot of desire to make it happen.
Surprises always come from where you least expect them.